Ad Leverage - The Brand Building Direct Response Advertising Agency
Most advertising agencies fit into one of two boxes, considering themselves either a “branding” or a “direct response” focused agency. A branding agency is generally geared toward designing feel-good ads that are by and large unimpactful, easily over-looked, or more focused on comedy, or creativity for creativity’s sake, than they are on driving sales or effectively altering consumer behavior; leaving consumers wondering what the commercial was promoting. On the flip side, other agencies are solely focused on “direct response”; ignoring company culture/fundamentals, long-term effects of their ads and/or long-term brand goals, for the sake of a phone call or lead TODAY. Unlike other agencies, at Ad Leverage, we design campaigns that will not only position your brand as the top-of-mind choice amongst your target consumer, but that will simultaneously give you the day-to-day R.O.I. necessary to grow your campaign or company at the desired pace.